Aston Martin has revealed its new DB10 alongside the announcement of the latest James Bond movie Spectre. Spectre stands for SPecial Executive for Counter-intelligence, Terrorism, Revenge and Extortion, a global terrorist organization first seen in Dr No back in 1962.
The car gives a hint of the new design language for future Astons, and is a departure from the current design that premiered with the DB9 in 2003.
In a press release titled ‘Built for Bond’, the luxury British sports car brand confirmed that James Bond will once again drive an Aston Martin in Spectre. On this occasion, it will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams. Only ten cars will be built and all will be used in shooting the film.
Aston Martin’s Chief Creative Officer, Marek Reichman and his design team have worked closely with the Spectre’s director, Sam Mendes, to create the ultimate car for the world’s most famous spy.
This year marks 50 years since Aston began its association with the Bond franchise, which started with the DB5. The original DB5 made a reappearance in Skyfall, the last James Bond escapade.
I've had quite a few questions from people about why I chose to use an MX5 Miata for the video series. Was it sponsored? Am I an expert with them? Because I love them? The answer is... it just seemed the best choice at the time. Now, with hindsight, I realise it was the best possible choice in the world. Here's the story...
We've been filming and releasing videos every week since getting into the new studio. The course now has 9.5 hours of pro-quality video, fully subtitled and I'm really proud of what we're producing! We're using CGI anywhere it helps understanding, and the general quality and feel of the videos is at an all-time high.
We finished the first episode in the new studio and to celebrate I've put it up on YouTube so you can (hopefully) learn something new and also see the massive improvement in quality that we've made. Also.... shiny new CGI is working!